Privacy Policy (Lavender Wind, LLC)

Effective date: December 6, 2025

This Privacy Policy describes how Lavender Wind, LLC ("Lavender Wind," "we," "us," or "our") collects, uses, shares, and protects your personal information when you visit or make a purchase from https://shop.lavenderwind.com and related pages under the lavenderwind.com domain (collectively, the "Site").

By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use the Site.

1. Who We Are & Contact Information

Owner and Operator: Jackie & Daniel Cornell; Lavender Wind, LLC

Mailing address: PO Box 284, Coupeville, WA 98239, USA

Phone: (360) 544-4132

Email: [email protected]

2. Information We Collect

We collect information that identifies, relates to, describes, or could reasonably be linked with a particular consumer or device ("personal information"). The types of information we collect depend on how you interact with the Site.

2.1 Information You Provide Directly

We collect personal information that you voluntarily provide when you:

Create an account or log into your account;
Place an order or attempt to place an order;
Sign up for our email newsletter or marketing communications;
Contact us by email, phone, or through forms on the Site;
Submit product reviews or other content.

This information may include:

First and last name;
Billing and shipping address(es);
Email address;
Phone number;
Account username and password;
Order history and purchase details;
Any other information you choose to provide in messages or forms.

2.2 Payment Information

When you purchase products through the Site, your payment is processed by third-party payment processors, including Lightspeed Payments, Stripe, PayPal (including Venmo), Apple Pay, and Google Pay. These providers collect and process your payment card information and other payment details directly. Lavender Wind does not store your full payment card number or security code.

2.3 Information Collected Automatically

When you visit the Site, certain information is collected automatically by us and our service providers (such as Lightspeed Commerce and Google Analytics). This information may include:

IP address and approximate location;
Device identifiers (such as browser type, operating system, and device type);
Referring URLs and the pages you visit on the Site;
Date, time, and duration of your visit;
Links clicked and other actions you take on the Site;
Search queries you enter on the Site;
Error logs and performance data.

2.4 Google Analytics & Enhanced Measurement

We use Google Analytics 4 ("GA4") to help us understand how visitors use the Site and to improve our services. GA4 uses cookies and similar technologies to collect information about your interactions with the Site. As part of Google’s Enhanced Measurement features, the following interactions may be automatically recorded:

Page views: when a page is loaded or viewed;
Scrolls: when a visitor reaches the bottom of a page;
Outbound clicks: when a visitor clicks a link that takes them away from our domain;
Site search: when a visitor performs a search on the Site;
Form interactions: when a visitor interacts with forms on the Site (for example, newsletter signup or account forms).

Google may process this information in aggregated form or associate it with a pseudonymous identifier. We do not use Google Analytics to identify individual users.

How Google Uses Collected Data

Google may use the collected data to personalize ads within its own advertising ecosystem only if you have enabled ad personalization in your Google account. Lavender Wind, LLC does not receive personally identifiable advertising data.

Google’s privacy practices are described here:
https://policies.google.com/privacy

You may opt out of Google Analytics data collection at any time using Google’s opt-out tools:
https://tools.google.com/dlpage/gaoptout/

3. Cookies & Similar Technologies

The Site uses cookies and similar technologies (such as pixels, tags, and scripts) to operate, analyze, and improve our services. A cookie is a small data file stored on your device that helps the Site remember information about your visit.

3.1 Types of Cookies We Use

Strictly necessary cookies: Required for the Site to function, such as maintaining your shopping cart and enabling secure login and checkout.
Functional cookies: Remember your preferences (such as language and region) and help personalize your experience.
Analytics and performance cookies: Help us understand how users interact with the Site, which pages are visited, and how often. These include Google Analytics cookies and Lightspeed platform analytics.
Marketing and email-related technologies: Used by our email service provider (such as Constant Contact) and review platforms (such as Yotpo) to understand the effectiveness of communications and to track whether links or coupons are used.

3.2 Managing Cookies

Most web browsers allow you to manage cookies through their settings. You can typically choose to block or delete cookies, or to be notified before a cookie is set. Please note that if you disable or delete cookies, some features of the Site (including checkout and account login) may not function properly.

4. How We Use Your Information

We use the information we collect for the following purposes:

To operate, maintain, and improve the Site and our services;
To process and fulfill your orders, including shipping and returns;
To process payments and prevent fraudulent transactions;
To create and manage your account;
To communicate with you about your orders, account, or customer service requests;
To send you marketing and promotional communications if you have opted in (such as newsletters and special offers);
To understand how customers use the Site, so we can improve layout, navigation, and product offerings;
To comply with legal obligations, enforce our terms, and protect our rights and the rights of others.

5. How We Share Your Information

We do not sell your personal information for money. We may share your information with third parties in the following circumstances:

5.1 Service Providers

We share information with trusted service providers who perform services on our behalf, for example:

Lightspeed Commerce, Inc. – e-commerce platform, checkout processing, and store administration;
Payment processors: Lightspeed Payments, Stripe, PayPal (and Venmo), Apple Pay, Google Pay – to process your payments;
Shipping and logistics partners: such as ShipStation, UPS, USPS, and other carriers – to deliver your orders;
Analytics providers: Google Analytics – to help us analyze Site usage;
Email marketing and communication tools: such as Constant Contact – to send newsletters and transactional emails;
Review and rating platforms: such as Yotpo – to display and manage customer reviews;
IT and security providers: hosting, backup, and security monitoring services.

These service providers are permitted to use your information only as necessary to provide services to us and are obligated to protect your information.

5.2 Legal Requirements & Protection of Rights

We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to:

Comply with a legal obligation or valid request from governmental authorities;
Protect and defend our rights or property;
Prevent or investigate possible wrongdoing in connection with the Site;
Protect the personal safety of users of the Site or the public;
Protect against legal liability.

5.3 Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will use reasonable efforts to ensure that any successor entity honors this Privacy Policy.

6. Your Choices & Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information. While specific rights vary by jurisdiction, we strive to respect the following requests from all customers to the extent feasible:

Access: You may request a copy of the personal information we maintain about you.
Correction: You may request that we correct inaccurate or incomplete personal information.
Deletion: You may request that we delete your personal information, subject to legal and operational requirements (such as tax and accounting obligations).
Restriction/Objection: You may request that we limit or stop certain uses of your information.
Marketing opt-out: You may opt out of receiving marketing emails by following the "unsubscribe" link in those emails or by contacting us.

To exercise any of these rights, please contact us at [email protected] or by mail at the address provided in Section 1. We may need to verify your identity before processing your request.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including:

To provide products and services to you;
To comply with legal, accounting, and tax obligations;
To resolve disputes and enforce our agreements;
To maintain business records for analysis and auditing.

The specific retention period may vary depending on the type of information and applicable laws.

8. Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, loss, misuse, or alteration. These measures include:

Using HTTPS/TLS to encrypt data transmitted between your browser and our Site;
Relying on PCI-compliant payment processors to handle payment information;
Restricting access to personal information to authorized personnel and service providers who need it to perform their duties;
Using security monitoring tools and safeguards provided by our e-commerce and hosting providers.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security, but we strive to protect your information to the greatest extent reasonably possible.

9. Children’s Privacy

The Site is not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete such information as soon as reasonably practicable.

If you believe that a child under 13 has provided personal information to us, please contact us at [email protected].

10. Third-Party Websites

The Site may contain links to other websites, social media platforms, or services that are not operated by Lavender Wind. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party websites or services before providing personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will revise the "Effective date" at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, you may contact us at:

Lavender Wind, LLC
PO Box 284
Coupeville, WA 98239, USA
Phone: (360) 544-4132
Email: [email protected]

This Privacy Policy is provided for informational purposes and is not legal advice. We recommend that you consult with qualified legal counsel to ensure that your privacy practices and this policy comply with all applicable laws.